To help spread the word of devRant we let users earn free laptop stickers (devs love laptop stickers!) which we knew would end up on laptops at work places and meet ups and conferences, helping spread our brand around. We have shipped stickers to over 100 countries. The squishy stress balls came out so cute, our users fight to reach the higher pt threshold on a single rant to earn that special ball. Our usebase got so into our brand that they started created bootleg devRant t-shirts so we decided to open a swag store to sell our giveaway items as well as more expensive items like shirts that we couldn't afford to giveaway. I designed all the swag, and set up the Shopify storefront (swag.devrant.io
) and have managed purchasing from vendors.